Tap Into The Spending Power Of The Wealthiest Generation In The UK

by | Mar 20, 2025 | Advertising, Thoughts & Ideas, Tips

When it comes to effective advertising, knowing your audience is key. And for businesses looking to attract reliable, high-spending customers, there’s one group that stands out… Baby Boomers!

The Wealthiest Generation in the UK

Baby Boomers, those aged 59-77, are the wealthiest generation in the UK. Their financial security has grown significantly, thanks to rising house prices, generous pensions, and long-established savings. In 2023, statistics revealed that Baby Boomers owned over 50% of the country’s wealth…and that number continues to rise.

What This Means for Businesses

For businesses featured in Local Eyes, this is fantastic news. Baby Boomers make up the core readership of the magazine, meaning your advertising is landing directly in front of an audience with both the means and the motivation to buy.

Here’s why advertising in Local Eyes is a fantastic opportunity:

  • Baby Boomers Have Money to Spend – With financial security on their side, they are more willing to invest in quality services and products.
  • They Prefer Local, Trusted Traders – Unlike younger generations, Baby Boomers place high value on trust and personal recommendations. They are more likely to choose businesses they’ve seen in reputable sources – like Local Eyes.
  • Print Is More Trusted Than Online – With concerns over online scams and impersonal digital interactions, many Baby Boomers prefer traditional media. A printed ad in a well-regarded local magazine holds more credibility than a pop-up ad on a screen.
  • They Are Cautious About Buying Online – Many in this age group remain hesitant about e-commerce. Instead of ordering from faceless websites, they prefer dealing with local businesses they can contact directly.

Secure More Customers with Local Eyes

If your business is looking to connect with a financially stable, loyal, and trust-driven audience, Local Eyes is the perfect place to advertise. By positioning your brand in front of Baby Boomers, you’re reaching the decision-makers, the spenders, and the community-minded customers who truly value local businesses.

Want to tap into this valuable market? Download our media pack today or contact us to discuss how we can help your business grow with Local Eyes.

Get in touch

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