by Louise Clayton | Mar 20, 2025 | Advertising, Thoughts & Ideas, Tips
When it comes to effective advertising, knowing your audience is key. And for businesses looking to attract reliable, high-spending customers, there’s one group that stands out… Baby Boomers! The Wealthiest Generation in the UK Baby Boomers, those aged 59-77, are the...
by Andrew Clayton | Feb 26, 2025 | Advertising
In an era where digital marketing dominates the conversation, small businesses and tradespeople might wonder whether print advertising is still worth the investment. The answer? Absolutely. While online ads have their place, printed advertising—especially in local...
by Louise Clayton | Jan 17, 2025 | Advertising, Thoughts & Ideas
It’s 2025! Time to roll up your sleeves, set some goals, find some new customers and take your business to the next level! Whether you’re a tradesperson with a knack for getting the job done or a small business owner looking to expand, Local Eyes is here to help you...
by Louise Clayton | Oct 23, 2024 | Advertising, Tips
We are living in a world where customer opinions can be seen and heard more than ever, since the introduction of the Internet. People are seeking to validate all kinds of businesses through the reviews of past or current customers and receiving customer reviews are so...
by Ryan Taylor | Aug 14, 2024 | Advertising, Thoughts & Ideas
Few small businesses have an endless pot of money to throw at marketing. To make the most of your budget, it’s important to know what works for you by measuring the success of each advertising stream. You can spend time trawling your statistics online to get granular...
by Ryan Taylor | Jul 19, 2024 | Advertising, Tips
As a tradesperson or small business, you work hard on the finer details of your job to ensure you get a finished product that you’re proud of, but most importantly, your client is happy with. Your skillset and reputation are key when it comes to clinching new...
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